Custom Stand Up Pouches Built for Retail Shelf Appeal
Shelves in retail stores are extremely dynamic and customers make their judgments within a few seconds whether a product is worth picking up. Stand Up Pouches resolve this first impression issue by providing a firmer base and a figure of speech facing out of its own natural shape and displaying branding without additional display devices. Their shape does not flatten or slide like flat bags; instead, these pouches maintain their shape on shelves, in warehouses and in shipping boxes to ensure that products appear well-organized once they are received.
Why Kwick Packaging's Stand Up Pouches Stand Out
Kwick Packaging designs its pouches with gussets on the sides which are reinforced and have a broad base that ensures products do not tip over. It is a design that provides a greater surface area on which a brand can logos, ingredient lists, and nutrition panels than on a standard flat package. Companies opt to do this because it appears premium immediately when it comes out of the production line without incurring additional display racks or shelf inserts so that it can stand up.
What Makes These Pouches Different From Standard Bags
A strong pouch will not simply stand on its own. This is what makes the difference between quality packaging and generic products:
- Zippers can be reused after opening.
- Multi-layered film to prevent the transfer of moisture, light and odors.
- Matte, glossy or kraft finishes for various brand appearances.
- Fits with spouts, valves or hang holes as required.
- Tear notches can be opened easily and cleanly without using scissors.
Companies whose brands have short, seasonal batches usually begin with a bespoke stand up pouch design that scales to higher production volumes, as it allows them to trial branding without the need to make large production investments.
Material Strength and Barrier Protection
The location between the contents and the outside air is very crucial as far as product freshness is concerned. High-barrier laminates are made of polyester, aluminum foil or metallized film, and polyethylene in order to keep oxygen, moisture, and UV light out of the product, which will otherwise cause it to decay. This stratified strategy is particularly effective with coffee, snacks, pet food, and powders, which go out of flavor or strength when they are exposed to air.
Stand Up Mylar Pouches go even further and include a foil layer that completely prevents light penetration, and this is most important in products that are sensitive to UV rays such as coffee beans, herbal supplements and freeze dried products. This barrier makes the products a significantly longer shelf life than what paper or thin plastic packaging could have done on its own.
Printing Options That Make Brands Look Professional
First impressions are important, so packaging is usually the first physical touch point that a customer interacts with a brand. A print stand up pouch allows a business to have complete control over color, finish, and design making it a marketing tool. Digital printing is better when there are small batches and frequent design alterations, whereas rotogravure printing is more effective where the order is large and there is a requirement for the same color in thousands of units. Each technology produces crisp graphics that withstand handling and transportation.
Matte finishes are a slightly minimalist appearance that is trendy among wellness and organic brands, whereas glossy finishes are fashionable on the brash, colorful packaging that appeals to younger demographics. Kraft paper laminates are attractive to brands that are oriented towards a natural, eco-friendly image. The selection of the appropriate finish influences the perception of quality by the customers even prior to reading the label.
Industries That Rely on This Packaging Format
Stand up pouches appear in many more industries than most individuals would imagine. Common applications include:
- Moisture sensitive supplements and powders.
- Personal care products such as bath salts or lotion refills.
- Food and snacks, including pet food that needs to be resealed.
Various industries demand different levels of barrier strength, the type of closures and size; hence why optional flexible stand up pouch packaging is so important to expanding brands with diverse product lines.
Choosing the Right Size, Thickness, and Closure
The size is all about what is in the pouch and customer usage. Smaller sizes can accommodate single-serve snacks or sample sizes, whereas larger sizes can be used when selling coffee in bulk or pet food or other household items. The thickness must be equal to the handling of the product. Thicker film is required for heavier products due to punctures during shipping and stocking on the shelves.
Closure selection has an overall post-purchase impact. Zippers that can be resealed are better suited to items that are consumed in more than one sitting such as coffee or snacks, whereas one-time seals are better used on products that are used in one sitting. Spouted pouches are used with liquids or semi-liquid products such as sauces and the valve closures are used to prevent the re-entry of air after fresh-roasted coffee has been emptied.
Custom Branding Without the Guesswork
It does not necessarily have to be difficult to get a design production ready. Custom Stand Up Pouches allow brands to order a single package in the size, film type, finish, and printing method desired, eliminating the back and forth of ordering the packaging separately with multiple vendors. This is especially important to smaller brands that want to maintain a similar appearance across an expanding product range without having to spend much on minimum order quantities.
The use of customized stand up pouches also implies that it will have fewer compatibility problems in the future. Zippers, spouts, and printing are designed to fit, instead of being added later to a package that was designed to fit a different specification. That consistency saves on time when reorders are to be made, and the branding remains the same across all the batches.
Getting Your Order Started
There should be no guessing what specs are compatible with your product in order to make an order. Kwick Packaging collaborates with brands to fit the type of film, size and type of closure to the real product placed inside, eliminating the waste of packaging over a product that fails. An individual printed stand up pouch designed around the actual product requirements and not a standard template lasts longer in shipping and looks better on shelves.
Stand Up Pouches have continued to be one of the most viable packaging options in which brands attempt to strike a balance between shelf appeal and product protection. Contact us directly to talk about sizing, film requirements or bespoke printing requirements in your next order. Call us today at +1(469) 499-3841 or email us at sales@kwickpackaging.com to see your project off today.